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Benefits of Using Videos with Google My Business for Small Businesses

Updated: Oct 16, 2020


Adding video to Google My Business


At the start of 2018, Google allowed business owners to add videos to their Google My Business page. Previously, only Google local guides could upload videos associated with a business, which meant you were at the mercy of reviewers with camera phones.

Videos show up in local listings and search results, and can really help a business stand out. Now you can gain an edge by uploading quality videos that help you raise awareness, drive more sales, and show off a different side of your business.


What do your videos look like in real life? When customers find you in Google and click to see more photos, your uploaded videos will appear in the video section. Users will be able to scroll through and watch each one, so including a varied range could help you appeal to different kinds of consumers.


Here at Dream Engine, we know how much power a well produced video can have over its audience and we want to help you produce a video that can create the desired effect on your target audience to get them to engage in what you are selling. In addition to that, we also want to ensure that your video is strategically positioned on your google listing so that it is the first media content your customers view when they search for your business on the web.


Google My Business video ideas


Now that you know whats involved to add video to Google My Business, another question comes to mind: what type of video should you make? Let’s take a look at some ideas.

  • An explainer video: Tell us a bit more about your business — who are you, what do you do, what achievements or awards you are recognised for, and why should customers buy from you.

  • Business Tour: Take viewers around your business and show us what’s going on behind the scenes! Introduce the team and show off your office and premised.

  • Products/Services video: Put together a quick presentation about your business. You can use behind-the-scenes footage, in-front-of-the-scenes footage, and product footage, and make it look great visually.

  • Infographic: Who doesn’t love easy to digest stats? Make a video infographic that makes people want to visit you. If you run a restaurant, you can put together an infographic on the benefits of sharing a meal with friends or eating a specific type of cuisine.











Make a few different types of video and track their performance through Google Insights, then focus on the most successful kind.


Why have a Google My Business listing?


Businesses with search listings are:

  • 94% more likely to be viewed as reputable

  • More likely to be used than businesses without a listing.

  • 29% more likely to motivate consumers to consider purchasing goods or services from them


Why is that?

  • Google My Business has made it much easier for customers to discover, learn and view businesses.

  • The lesser the amount of clicks a customer has to make to discover the business and create an expectation of their potential experience, the higher the chances of them purchasing the product/service.


Why have a video up on your Google my Business listing?


  • Typically, customers type up the business in the search engine to look it up on Google, come across the GMB listing, scroll through the business details, look at all the photos uploaded in the listing, clicking through the photos one by one.

  • Sometimes, there may be too many irrelevant or low-quality photos which can result in demotivating customers from engaging with your business.

  • Did you know?

  • Consumers are 64% more likely to purchase a product after watching an online video.

  • The average user spends 88% more time on a website with video.

  • 60% of consumers will spend at least 2 minutes watching an educational video of a product they plan on purchasing.

  • 96% of IT decision makers and tech buyers watch videos for business.

  • 75% of executives watch work-related videos on business websites once a week.

  • Now- imagine if all you had to do was search your business up and click on the first media content you see on the listing. Once it opens up, and it is a fully comprehensive video that helps them paint an accurate picture of your product/service.






Conclusion

If you need help creating videos for your brand, just get in touch. We are offering 50% off all video creation services for the next two months to help businesses stay visible during this difficult period.



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